Outro Co.

Brand Identity & Art Direction

Outro Co. needed a visual identity that reflected the musicality embedded in its name while evoking a sense of luxury and refinement. The brand was developed for individuals who are tenacious, focused, and aspirational in both mindset and lifestyle.

The logo draws from a classic serif typeface, refined through a custom treatment inspired by musical notation. A horizontal bar—referencing music staff lines and rhythm—flows through the icon and is echoed in the circular forms of the letter O, creating a sense of visual harmony and cohesion between the icon and wordmark.