Amazon Music
Art Direction & Visual Design
I was responsible for the weekly design of playlist artwork and title treatments featured across the Amazon Music app and digital marketing channels.
Each week, a new artist was spotlighted—requiring quick-turn visual iterations for playlist thumbnails, homepage banners, and Instagram Stories. This involved developing a cohesive visual identity across platforms while adapting to a wide range of artist aesthetics and genre conventions.
Art Direction
Visual Design
Branding for Digital Content
“Apologies” is a playlist featuring a collection of Canadian Indie artist. Ranging from solo artists to groups.
The “Vision” playlist showcases a wide range of artists from around the world. The target audience is Gen Z-ers / TikTok users.
