Melida Etheria is the creative alias of Melida Duran—a multidisciplinary designer and artist based in Los Angeles. With over a decade of experience, Melida has worked in-house for global brands including Apple, Beats by Dre, and Amazon, designing visual systems, editorial content, and digital campaigns.

This site is both portfolio and personal archive: a space where her professional design work lives alongside more intimate creative explorations. As Melida Etheria, Melida shares experiments in visual storytelling, handmade goods, and poetic reflections—charting the ongoing evolution of her artistic voice.